Thomas Cook, a pioneer in the travel and tourism industry commissioned us and Samsung to produce a range of immersive 360 VR films. Potential holidaymakers visiting flagship stores in the UK, Germany and Belgium are invited to experience a series of virtual reality holidays on the Samsung Gear VR. 5 holiday destinations were selected and within a few months our VR team captured all the required content including air and underwater filming. The result offered customers a range of ‘taster’ experiences such as a helicopter tour of Manhattan or visiting the Egyptian pyramids. Thomas Cook announced it had a 190% uplift in New York excursion bookings after customers tried the 5 minute version of the holiday in VR.