Christian Louboutin entrusted us to devise a concept for their Motcomb Street store for the launch of their Paloma bag. The Louboutin brand is synonymous with innovative, playful design and fine craftsmanship. Remaining true to these design principles was paramount to our approach, and was essential that we ensured the brand identity and values were properly conveyed. We used the 'peep hole' elements from the marketing campaign and applied them to a blacked out window backdrop to add to the intrigue of the Paloma. Video screens, graphics and logos were featured whilst the final peep hole was a dynamic call to action to encourage customers to explore the store.