Apple High Impact Displays


Apple asked us to deliver an extraordinary experiential activation allowing U2 music fans to experience the band in VR and provide an amazing digital installation at U2 concerts. Our innovation team created an iBus, by putting an outrageously high resolution digital screen on the side of a converted London double decker. The inside was furnished for a fully fledged Interactive VR experience. With the bus outside the main entrance at concerts in London and Dublin, fans could watch the band’s video on the outside, sign up for and learn about Apple Music downstairs and then have a virtual reality experience of U2’s new song with the Oculus Rift on the upper deck