Founded in 1949 in Germany, adidas strives to provide athletes with the best possible equipment and is now the largest sportswear manufacturer in Europe. With the 2019/2020 football season just around the corner, the renowned brand joined forces with our team for the launch of the SS19 campaign and the 30 re-direct activation.
The 30 re-direct activation celebrated the introduction of the new range of Nemeziz football boots and featured a range of high-impact graphics to create a captivating in-store experience.
We helped create a visually striking display to engage fans and encourage them to interact with, purchase or win the new football boots. The event, promoted with an online campaign, invited customers to register in-store for a chance to win a pair of boots from the new Nemeziz range.
We brought the store activation to life with impactful graphics featuring football star Messi as well as wayfinding signage throughout Westfield shopping centre to ramp up the excitement ahead of the event.
From a technical standpoint, branding the flagship store involved using vinyl graphics for the football cage, various foamex and PVC banners and a social media wall for photo opportunities. Additionally, we produced competition and autograph cards as a supplemental feature.
To showcase the new product range at key trial points throughout the store, our team produced bespoke wooden shelving units and display plinths.
Overall, the in-store activation succeeded in driving traffic to the flagship store, boosting brand awareness of the new Nemeziz football range and enhancing brand recognition.