We all love summer and the promise it brings. It is important to reflect the season in your window displays and summer gives the ideal opportunity to build excitement about your store.
Whatever the conditions outside, you can bring summer and traffic into your store with a creative display that captures the mood and feel of the season. The warmer temperatures and longer days inspire a feeling of optimism and opportunity and your window displays can use this to increase footfall.
Cheerful, positive and bright messages will tie in with the feelings of passers-by, lift their spirits and encourage them to enter your store. Aim to build displays that are both unique and creative and consider how you can display your product to its best advantage.
Use creative ideas for your window display that really resonate with your target audience and draw people into your store. Regular changes to your display are important to keep things fresh, so you ideally want to have a few options and update at least once a month. Above all, your window display needs to stand out.
Lighting is important to your window display too. In addition to standard overhead lighting you may want to consider highlighting certain products with spotlights or using coloured or angled lights. Keep lights on overnight to draw attention and interest outside daylight hours.
We have 5 creative summer retail window display ideas to get you started:
Idea 1. Nautical/Beach
Most of us have enjoyed time at the beach. Taking a paddle, watching the boats, building a sandcastle and exploring rock pools. Appeal to the nostalgia in everyone by creating a display focussed on a day at the beach. Creative oversized props could range from buckets and spades in bright primary colours, the bold blue and red stripes of a deckchair to boating items such as anchors and buoys or starfish and fishing nets.
Idea 2. Swimming Pool
Here we are thinking sunny days at the local Lido with friends. Bright towels and swimsuits and vibrant bunting fluttering on the breeze. Other props could include beach balls and other colourful inflatables, perhaps even a picnic basket.
Idea 3. Ice Cream/Summer treats
Certain foods just say summer. Top of the list is Ice cream which just happens to be available in a marvellous range of colours giving you all kind of options. You could also consider a theme around summer fruits – perhaps strawberries or lemons.
Not forgetting classic summer drinks. Could you design your window, or find inspiration, in a Jug of Pimms or Sangria, or perhaps a tropical cocktail complete with cherry and paper umbrella?
Idea 4. Alfresco Dining/Parties
Eating and entertaining outside is one of the best bits of summer. For a more formal feel go for dining furniture dressed with summer tableware and glasses. Or you could aim for a more relaxed setting, perhaps outdoor rugs, cushions and throws. Fairy lights, hurricane lamps and candles can also be used to create a more intimate feel.
Idea 5. Garden/Flowers
We all enjoy our gardens more during the summer time and flowers, grass, trees and planters/containers can all be used to great effect to provide an outdoorsy backdrop.
Don’t forget our wildlife – butterflies and colourful birds suggest summer loud and clear.
Whichever option you go for stay true to your brand and consider the characteristics of your store and the things that you sell. Offer a promise of all the best that Summer has to offer with an eye-catching shop window display that passers-by simply can’t ignore.
Take care not to get carried away and find yourself with a store window design that is over full and potentially overwhelming. Your window needs to capture attention but not be over complicated. Each product you feature should have room to shine.
Need a helping hand in creating Summer window displays that surprise and delight? We design, produce, deliver and install award-winning retail window and visual merchandising solutions.